New modality of product distribution is implemented in Ciego de Ávila

Five products marketed in national currency in the network of units of the Cimex Corporation and the Caribe Chain of Stores (chicken, oil, sausage, minced meat and detergent) ─which were previously sold to the population through the constituency system─, will begin to sell be distributed by nuclei using the consumer registry of the Business Group of Commerce (GECCA), according to Yadiel Pérez Téllez, Coordinator of Agri-Food Programs and Objectives in the Provincial Government.

Starting this Friday in the municipalities of Venezuela, Baraguá and Majagua, and as of Saturday, in the provincial capital, a new distribution policy for essential products will be implemented in CUP, which seeks to be fairer and more equitable, in the midst of a context of deep market shortages. Then, it will be extended to the rest of the territories.

Rigoberto López Pérez, Head of the Commercial Group of the Ciego de Ávila Branch of Cimex, commented that the first distribution of the year would be chicken, in the southern municipalities, where 14,463 nuclei will be reached; while next week it will correspond to the North zone. He clarified that the delivery will be made to the extent that the products are available, so not all the nuclei of each municipality will receive the same at the same time.

The Caribbean Store Chain will also begin its distribution next week with chicken, mincemeat and oil.

In a press conference it was explained that the 169,847 nuclei registered in the province will be distributed in 95 units of the two store chains, in a proportion led by Cimex (65.3 percent of the total), as it has a greater number of active outlets. Applying the principle of geographical proximity, the GECCA wineries will associate with these points of sale to facilitate consumer lists and ensure correct distribution.

This modality, which is already applied in the capital of the country, aims to counteract the negative opinions and complaints that the previous system of commercialization by constituencies and CDR generated among the population, while at the same time it will gain in rationality of resources and equitable distribution.The latter, however, could be called into question, since delivery by nuclei does not distinguish between those made up of one, two or 10 people, something that, according to Pérez Téllez, is still being studied.

Taking into account the supply plans and contracting, it is estimated that the distribution cycles will remain as they have been up to now, around three months.