A new visual identifier, adjusted to the precepts of the recently approved Family Code, will exhibit, starting next month, the 171 houses for guidance to women and families in the country, as a result of a creative process gestated in Ciego de Ávila.

Anierka Fernández del Monte, member of the National Secretariat of the Federation of Cuban Women (FMC), expressed her gratitude to the Department of Information and Communication of the Provincial Government of People's Power in Ciego de Ávila (GPPP), where the image was conceived, so that a longing of several years was satisfied.

Referring to technical issues, Alexander Pérez Padrón, president of the Creative Association of the Ciego de Avila branch of the Cuban Organization of Social Communicators and designer of the mentioned department of the GPPP, pointed out that the visual identifier integrates the distinctive pastel blue colors of the FMC logo and curved lines that symbolize the femininity and delicacy of women.

He added that the fusion of the silhouettes of a woman and a house expresses the links with that center.

Reina Torres Pérez, head of the aforementioned government department, revealed the satisfaction that it represents to see the work of her team reflected in an institution created by Vilma Espín 32 years ago and with a recognized scope in Cuban society, therefore, it continues its dignity by having of a new visual identifier.

She commented that three proposals were presented to the National Committee of the FMC, achieved in record time and with elements used in the communication campaigns associated with the popular consultation and the referendum on the Family Code.

In the plenary session of the National Committee of the FMC, which met last September, they decided on the image that is currently established”, she pointed out.

She, also member of the Provincial Secretariat of the FMC, highlighted that, previously, the Department of Information and Social Communication of the GPPP assumed the design of recognitions granted to founders and prominent members of the organization, and to women who participated in insurance work after the accident in the Saratoga Hotel in the capital.

The National Secretariat of the FMC pointed out that the orientation houses for women and families are distributed throughout all the municipalities and there are three regional representations in the provinces of Granma, Villa Clara and Havana.

The performance of these institutions, subject to changes that respond to legislative reforms and the current economic and social context, considers guidance and attention (individual and group) as fundamental lines of work, and training on issues related to the Program for the Advancement of Women, the Comprehensive Strategy for the prevention and care of gender violence in the family setting, and others of interest, she explained.

She stressed that voluntary collaborators assume the leading role in these centers attached to the FMC and the existence of 152 groups in popular councils, who undertake these tasks, successfully, in neighborhoods and communities throughout the nation.